# ETERNO ) RAÍZ — Brand Guidelines

*A product of Eternity Spirits Inc. · For brand and licensing partners.*
*Open `press-kit.html` for the visual version of this guide.*

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## 1. The name

- The visible brand name is always **ETERNO ) RAÍZ**.
- The `)` is a **crescent moon** — always keep it, set in **gold** when color
  allows. Do not replace it with a dash, slash, or parenthesis pair.
- In `alt` text, metadata, filenames, and plain-text contexts where the glyph
  cannot render, write **ETERNO RAÍZ** (no `)`).
- Company vs. product: the company is **Eternity Spirits Inc.**; the product /
  brand is **Eterno** (**ETERNO ) RAÍZ**). Never call the product "the company."
- Keep the accent on **RAÍZ**.

## 2. Logo

**Files (in `/logos`):**

| File | Use |
|---|---|
| `eterno-emblem.svg` | **Primary.** Vector hexagon emblem — scales to any size |
| `eterno-emblem-transparent.png` | Emblem on transparent background (2718×3072) |
| `eterno-emblem-on-dark.png` | Emblem with its gold frame, for light backgrounds |
| `eterno-moon-mark.png` | The crescent-moon mark alone (icon / avatar) |
| `eterno-icon-512.png`, `-192.png` | App/tile icons, favicons |
| `eterno-app-icon.png` | Apple touch icon (180×180) |

**Clear space:** keep free space around the emblem equal to at least the height
of the agave crest. Never crowd it with other logos or text.

**Minimum size:** emblem no smaller than **40 px** tall on screen (so "ETERNO"
stays legible). Use `eterno-moon-mark.png` when you need something smaller.

**Backgrounds:** the emblem is built for **dark, deep-navy backgrounds**
(`#0a1628` or darker). On light backgrounds, use `eterno-emblem-on-dark.png`
(it carries its own frame) or place the emblem inside a dark panel.

**Do not:** recolor it · stretch or distort it · rotate it · add shadows or
glows · re-typeset "ETERNO" in another font · place it on a busy photo without a
dark scrim.

## 3. Color

| Token | Hex | Role |
|---|---|---|
| Midnight (primary bg) | `#0a1628` | Base background |
| Deep Navy | `#060d1a` | Section contrast |
| Near-Black | `#040a14` | Edges, vignettes |
| Card Navy | `#0d1a2d` | Raised surfaces |
| Label Navy | `#1a2d4a` | Accents (the bottle label) |
| **Gold** | **`#c39e6a`** | **Primary accent** |
| Gold Light | `#d4b78a` | Highlights, hovers |
| Gold Dark | `#a17d4a` | Gradient shadow |
| Cream | `#f5f0e8` | Headings on dark |
| Cream Dark | `#e8dfd0` | Sub-headings |
| Text | `#e8e4dc` | Body copy |
| Muted (warm) | `#ab9c84` | Captions, meta |

**Rule of thumb:** deep navy dominates, cream carries the words, **gold is the
jewel — used sparingly** for accents, rules, and one key element per view. Avoid
large gold fills.

Signature gold gradient: `linear-gradient(135deg, #d4b78a 0%, #c39e6a 50%, #a17d4a 100%)`.

## 4. Typography

Load from Google Fonts (link in `eterno-theme.css`).

| Typeface | Role | Notes |
|---|---|---|
| **Marcellus** | Headings & the "ETERNO" wordmark | Weight 400 only; generous letter-spacing |
| **Cormorant Garamond** | Display leads (italic) & large stat numbers | Elegant, editorial; use italic for pull quotes |
| **Montserrat** | Body, labels, buttons | Weights 200–600; uppercase + wide tracking for labels |

- **Eyebrow labels:** Montserrat, uppercase, `letter-spacing: 0.22em`, gold.
- **Leads / pull quotes:** Cormorant Garamond *italic*.
- **Body:** Montserrat 300, line-height ~1.7.

## 5. Voice & tone

- **Quiet luxury, not loud.** Understated, confident, patient. Let space and
  restraint do the work.
- **Heritage + science.** Honor Mexican agave tradition and Polish craft; speak
  precisely about the technology.
- **Sustainability as the superior choice** — framed as impact and stewardship,
  never as a sales pitch or guilt.
- Words that fit: *vintage, maturation, appreciation, patience, stewardship,
  provenance, finite, library, cellar, the infinite.*
- Avoid: hype, superlatives stacked together, urgency/discount language.

## 6. Hard rules (please follow exactly)

1. Say **"patent-pending,"** never "patented." (U.S. application 19/390,636.)
2. **No em dashes or en dashes (— –)** in brand copy — use commas or "to."
3. Keep the crescent-moon `)` in the visible name.
4. Don't alter the quantitative claims (1,000 bottles per vintage, etc.) — pull
   them from `fact-sheet.md`.
5. Position the technology as targeting **high-volume / high-carbon** producers;
   never claim to replace **all** barrels or to eliminate barrel aging
   "entirely." The world's finest wines and top whiskies are left alone.
6. This is an age-restricted product. Present it to a **21+ / legal-drinking-age**
   audience and include responsible-enjoyment context where required.

## 7. Referencing activation partners

ETERNO ) RAÍZ runs only **four bespoke activations a year, one per quarter**, for
its **1,000+ collectors**, each category-exclusive. Describe past collaborators
only in **general terms** (ultra-high-end houses in automotive, watchmaking, and
luxury). **Do not name specific partner houses** in public materials without
approval, do not reproduce a partner's trademarked logo, and do not imply an
ongoing or exclusive endorsement.

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*Questions or additional assets (video, estate/lifestyle imagery, high-res
originals, vector wordmark): concierge@eternotequila.com*
