# ETERNO ) RAÍZ — Press & Partner Kit

*A product of Eternity Spirits Inc.*

Everything a brand or licensing partner needs to present **ETERNO ) RAÍZ** on
their own website or press page: logos, imagery, brand information, and a
drop-in visual theme.

**Start here → open [`press-kit.html`](press-kit.html)** in any browser for the
full visual kit (logos, palette, type, imagery, and the rules, all in one page).

---

## What's inside

```
press-kit/
├── press-kit.html            ← open this first (visual brand kit)
├── README.md                 ← this file
│
├── logos/
│   ├── eterno-emblem.svg              Primary logo, vector, scales to any size
│   ├── eterno-emblem-transparent.png  Emblem on transparent bg (2718×3072)
│   ├── eterno-emblem-on-dark.png      Framed emblem, for light backgrounds
│   ├── eterno-moon-mark.png           Crescent-moon mark alone (icon/avatar)
│   ├── eterno-icon-512.png            App/tile icon
│   ├── eterno-icon-192.png            Small icon / favicon
│   └── eterno-app-icon.png            Apple touch icon (180×180)
│
├── images/                    Web-optimized photography (JPEG, ≤ 2400px)
│   ├── collection-three-bottles.jpg   The Collection (hero product shot)
│   ├── bottle-tequila-01.jpg / -02    Cosecha Venerada, tequila
│   ├── bottle-mezcal-01.jpg           Ancestral Ensamble, mezcal
│   ├── agave-fields-jalisco.jpg       Terroir, Jalisco
│   ├── agave-harvest.jpg              The harvest
│   ├── bottle-cellar.jpg             The cellar / library
│   ├── founder-daniel-idzkowski.jpg   The founder
│   ├── hero-agave.jpg                 Agave close-up (hero)
│   └── social-share-og.jpg            Social / Open Graph card
│
└── brand/
    ├── eterno-theme.css       Drop-in stylesheet (CSS variables + components)
    ├── brand-guidelines.md    Logo, color, type, voice, and hard rules
    ├── fact-sheet.md          Company facts, technology, impact, activations, the Collection
    └── boilerplate.md         Ready-to-paste about copy, founder bio, one-liners
```

## Quick start for a partner web team

1. **Logo:** use `logos/eterno-emblem.svg` on a deep-navy background
   (`#0a1628` or darker). On light backgrounds use `eterno-emblem-on-dark.png`.
2. **Theme:** load the fonts (snippet at the top of `brand/eterno-theme.css`),
   link the stylesheet, then use `var(--eterno-gold)` and the `.eterno-*`
   classes. All tokens are namespaced so they won't collide with your own CSS.
3. **Copy:** paste from `brand/boilerplate.md`; keep numbers from
   `brand/fact-sheet.md` unchanged.

## The five rules that matter most

1. The visible name is **ETERNO ) RAÍZ** — keep the crescent-moon `)`, in gold.
2. Say **"patent-pending,"** never "patented." (U.S. application 19/390,636.)
3. **No em or en dashes** in brand copy — use commas or "to."
4. **Eterno** is the product; **Eternity Spirits Inc.** is the company.
5. Age-restricted product — present to a **21+ / legal-drinking-age** audience.

Full detail in [`brand/brand-guidelines.md`](brand/brand-guidelines.md).

## Colors (quick reference)

`#0a1628` midnight · `#060d1a` deep navy · `#1a2d4a` label navy ·
**`#c39e6a` gold** · `#d4b78a` gold light · `#a17d4a` gold dark ·
`#f5f0e8` cream · `#ab9c84` muted

## Fonts

**Marcellus** (headings/wordmark) · **Cormorant Garamond** (italic leads &
numbers) · **Montserrat** (body/labels) — all free on Google Fonts.

---

## Usage & contact

These assets are provided to approved brand and licensing partners for the
purpose of representing ETERNO ) RAÍZ. Please don't modify the logo or alter the
quantitative and legal claims. Additional assets are available on request:
high-resolution logo originals (including the layered `.ai`), estate and
lifestyle imagery, video/motion, and localized copy (EN / ES / PL).

- **Partnerships & licensing:** concierge@eternotequila.com
- **Investment:** invest@eternityholdings.co
- **Web:** eternotequila.com · **Instagram:** @eternotequila

*Please enjoy responsibly. 21+.*